I’m David, AKA DZ. For 35+ years I’ve helped companies build products and brands people genuinely care about. Along the way I’ve learned the best ideas rarely come from staying in one lane. This is where all of my worlds come together.
Turning Complexity Into Clarity.
01→Strategy that gets built. Brand, product, and innovation work for companies who want momentum, not more slides.
02→Where curiosity becomes something useful. Experiments, prototypes, calculators, and half-finished ideas.
03→Ideas deserve to exist in the real world. Furniture, CNC work, laser projects, and product prototypes from the Ojai shop.
04→More than a hobby. Ride reports, bike reviews, tech, and the annual Tour de France pool.
05→Better games for better thinking. PAIRS, ALT., SORT., and whatever’s next.
06→Food is one of the most powerful design challenges. Recipes, collections, and backyard experiments.